30-day GTM sprint
Find out why your best deals happen. Build a GTM system your team can repeat.
For founders of complex B2B companies in finite and concentrated markets.
We analyse your best and worst deals, bring scattered sales, marketing and partnership activities into one coherent account-based GTM system, and help your team take over one important part of it.
Deep analysis. Practical advice. Hands-on execution.
30 days · $7,000
Book a call →Does any of this sound familiar?
- Your deals still depend on your judgment, relationships and context.
- The team can execute, but important decisions keep coming back to you.
- Hiring more salespeople doesn't fix the underlying problem.
- More marketing channels often just create more activity.
- Too much of your week disappears into sales and marketing.
The goal isn’t to get you out of GTM. It’s to scale what makes your founder-led GTM work.
Four weeks together
Week 1 - Decode your wins
3 × 90-minute founder sessions
We review your sales history and deeply analyse 5 best and 5 worst deals.
Who are your most valuable customers? How did you reach them? What triggered the purchase? Who influenced the decision? What built trust? Why did you win or lose?
We also look at your business model and customer economics to understand which deals are actually worth repeating.
Outcome: Ideal customer patterns, buying triggers and the most promising paths to new business.
Week 2 - Challenge your GTM
2 × 60-minute working sessions
We compare those findings with your current sales, marketing, content, partnerships and events.
I challenge your assumptions, suggest practical improvements and help decide what to scale, fix, stop or delegate.
We sharpen your ICP, positioning and messaging based on what actually drives your best deals.
Outcome: Clear GTM priorities, stronger positioning and specific strategic and tactical recommendations.
Week 3 - Design your GTM system
2 × 60-minute working sessions
We bring everything into one account-based GTM operating model, built around five steps:
Explore the five-step framework ↓Outcome: A one-page GTM architecture and practical playbook covering account priorities, engagement tactics, sales progression, ownership and weekly activities.
Week 4 - Test & hand over
1 × 90-minute team working session
We select one time-consuming GTM responsibility currently handled by the founder and help the team take it over.
We build the necessary process and tools, test them on real work, and agree on a practical 90-day execution plan.
All key findings, decisions, messaging and playbooks are consolidated into an AI-ready Markdown (.md) knowledge base your team can use as its GTM source of truth.
Outcome: One tested team handoff, clear next steps and reusable GTM knowledge.
The five-step account-based GTM framework
Map & prioritise accounts → Map people & opportunities → Build attention & relationships → Create & advance opportunities → Expand & repeat
01. Map & prioritise accounts
Identify your most important potential customers, prioritise accounts and understand their buying triggers.
02. Map people & opportunities
Map buying committees, key initiatives, existing relationships and possible paths into strategic accounts.
03. Build attention & relationships
Design how LinkedIn, content, podcasts, research, conferences, partnerships and personalised outreach work together to engage those accounts.
04. Create & advance opportunities
Define how to turn engagement into sales conversations, build business cases, involve decision-makers and move opportunities toward signed deals.
05. Expand & repeat
Build expansion and referrals into the model. Define the weekly cadence, team responsibilities and when the founder needs to get involved.
What you walk away with
01. Deal intelligence
A clear understanding of your most valuable customers, why you win or lose, and which patterns are worth repeating.
02. Sharper positioning & messaging
Refined ICP, buying triggers, value proposition and messages based on real customer insights.
03. One coherent GTM operating model
A practical, account-based system connecting:
Target accounts → Buying committees → Engagement → Opportunities → Deals & expansion
Including specific tactics, channel priorities, team responsibilities and a weekly operating cadence.
04. Less founder dependency
One recurring responsibility tested with your team, with clear ownership and a 90-day execution plan.
05. AI-ready GTM knowledge base
Your commercial insights, positioning, playbooks and processes organised into one editable Markdown source of truth for your team and AI tools.
The engagement
30 days. Around 70 hours of dedicated GTM work.
- 8 working sessions (10 hours total)
- Approximately 60 hours of independent analysis, research, GTM design and hands-on implementation
- Deep analysis of 5 best and 5 worst deals
- One account-based GTM operating model
- One agreed founder-to-team handoff with a designated team owner
Better GTM decisions. More repeatable wins. Less dependence on you.
What founders say
“In one month with Tihon we achieved more than with an agency over half a year.”
Surge“Tihon helped us get clients from a market we couldn't reach before - and two of these companies we signed are unicorns. We got 2-4 good opportunities every month.”
Creative Anatoli Studio“Our previous agency focused on getting more clicks from LinkedIn ads. Tihon helped us see that we were attracting the wrong attention and potentially hurting our reputation. We changed our approach, focused on the right audience, and started getting inbound interest from companies that actually mattered to us”
EnHero Energy“I had the pleasure of working with Tihon on sales and campaign launches. He is responsible, polite, and a great team player. I’ve always appreciated his agile thinking and proactive approach.”
Why founder-led GTM gets stuck
Christopher Engman, author of Megadeals, and I discussed why even experienced B2B companies struggle to scale beyond founder-led sales.
30 days · $7,000
Book a call →