Hi, I’m Tihon Erofeenko.

I work with founders of complex B2B companies on the point where founder-led GTM needs to become more repeatable.

I’ve spent 15+ years across sales, business development and marketing.

400+ deals closed personally.

1,000+ deals closed by the sales team I led.

100+ marketing projects delivered.

Why sales + marketing

In complex B2B, I don’t find the line between sales and marketing very useful.

A conference can open a deal.

A founder post can build trust with an account for six months.

A partner can create access that outbound never could.

A customer conversation can completely change positioning.

And the most important deal may involve all of these at the same time.

That is why I work on GTM as one system.

My focus is founder-led B2B companies with real traction, high-value deals and relatively complex buying processes.

Especially companies operating in finite and consolidated markets, where important accounts are difficult to replace and reputation matters.

My job is not to add more GTM activity.

It is to understand what is already working, make the right part repeatable, and reduce unnecessary founder dependency.

I also host Finite Markets Lab, where I talk to founders and practitioners who have actually operated inside these markets.

The podcast is part of how I keep testing and improving my thinking about complex B2B GTM.

My core engagement is the 30-Day GTM Sprint.

One month. One part of GTM to make repeatable.