Finite Markets Lab
Conversations with people who have actually operated inside these markets.
Finite Markets Lab is conversations with founders and practitioners who've actually operated inside finite and consolidated markets - what worked, what burned access, what they'd never do again.
Long sales cycles.
High-value accounts.
Small buyer universes.
Concentrated industries.
Relationships, reputation and complex buying committees.
The goal is not generic GTM advice.
It is to understand what actually works when every important account matters.
Featured conversation
Christopher Engman
Founder of Njord and co-author of Megadeals.
A conversation about founder-led sales, large deals, account prioritisation and GTM in high-complexity finite markets.
Why I do the Lab
A lot of mainstream GTM advice comes from markets with thousands or millions of potential customers.
That advice does not always translate well when you can actually name the accounts that matter.
Finite Markets Lab is where I test ideas against people operating in the real thing.
What worked?
What failed?
What created access?
What burned it?
What still depends on the founder?
What actually became repeatable?
More conversations
Rakhesh Martyn - Hachiko
Founder-led GTM in a genuinely small energy market
Australian energy tech, referrals, technical thought leadership, hidden veto players, customer expansion and the problem of deciding what should and should not leave the founder.
Danijela Hagblom
AI for B2B marketing without automating trust
Long-cycle energy markets, thought leadership, AI workflows and where automation helps a small team versus where it starts damaging relationships.
Philipp Maier
Thought leadership, champions and deal intelligence
Customer interviews, founder communication, buying-stage content and how to turn the best deals into better market knowledge.