# Tihon Erofeenko

> Tihon Erofeenko helps founders of complex B2B startups build repeatable GTM and earn trust with the buyers who matter.

Tihon is a GTM operator in finite markets with 15+ years in B2B sales and marketing, 400+ deals closed personally, 1,000+ deals closed by teams he led and 100+ projects delivered. He works directly with founders of complex B2B startups selling into finite and concentrated markets - typically around 200-1,000 realistic buyers, high-value deals and long sales cycles, where focus, credibility and relationships matter more than volume. He also hosts the Finite Markets Lab podcast.

## Services

- [30-day GTM sprint](https://tihonerofeenko.com/gtm-sprint): Decode your 5 best and 5 worst deals, build one account-based GTM model and playbook, and hand one part of it to your team with a 90-day plan. 30 days, $7,000.
- [Founder authority engine](https://tihonerofeenko.com/founder-authority-engine): Every month, 4 video shorts and 4 LinkedIn text posts made from your expertise, 20 handpicked decision-maker contacts with engagement guidance, 1 recorded interview and 1 strategy call. $2,500/month, cancel anytime.
- [Book a call](https://calendly.com/tihonerofeenko/risk-calibration-call): Start with a conversation.

## Pages

- [Finite market GTM FAQ](https://tihonerofeenko.com/faq): Definitions, fit, deliverables, timing and prices.

- [Home](https://tihonerofeenko.com/): Overview of both services, experience, reviews and who this is for.
- [About](https://tihonerofeenko.com/about): Tihon's background.
- [Results](https://tihonerofeenko.com/results/): Client reviews and outcomes.
- [Finite markets](https://tihonerofeenko.com/finite-markets/): What finite and concentrated B2B markets are.
- [Founder-led GTM](https://tihonerofeenko.com/founder-led-gtm/): Making founder-led selling repeatable.
- [Deal intelligence](https://tihonerofeenko.com/deal-intelligence/): Learning from won and lost deals.
- [GTM playbooks](https://tihonerofeenko.com/gtm-playbooks/): Practical playbooks for finite markets.
- [Finite Markets Lab](https://tihonerofeenko.com/finite-markets-lab/): Podcast with founders and practitioners.
- [Insights](https://tihonerofeenko.com/insights/): Articles on GTM in finite markets.

## Optional

- [The four types of finite B2B markets](https://tihonerofeenko.com/insights/four-types-of-finite-b2b-markets/)
- [Why mass-market playbooks fail in finite markets](https://tihonerofeenko.com/insights/mass-market-playbooks-finite-markets/)
- [Hidden stakeholders in B2B sales](https://tihonerofeenko.com/insights/hidden-stakeholders-b2b-sales/)
- [The founder GTM bottleneck](https://tihonerofeenko.com/insights/founder-gtm-bottleneck/)
- [Losing access in finite markets](https://tihonerofeenko.com/insights/finite-markets-lose-access/)
- [High-volume outreach in finite markets](https://tihonerofeenko.com/insights/high-volume-outreach-finite-markets/)
- [B2B thought leadership and champions](https://tihonerofeenko.com/insights/b2b-thought-leadership-champion/)
- [The zone of silence in B2B content](https://tihonerofeenko.com/insights/zone-of-silence-b2b-content/)
- [Rakhesh Martyn on founder-led GTM](https://tihonerofeenko.com/finite-markets-lab/rakhesh-martyn-hachiko/)
- [Danijela Hagblom on AI in B2B marketing](https://tihonerofeenko.com/finite-markets-lab/danijela-hagblom-ai-b2b-marketing/)
- [Philipp Maier on thought leadership](https://tihonerofeenko.com/finite-markets-lab/philipp-maier-thought-leadership/)